Sony Ericsson C510

Sales package

• Handset
• Charger
• Battery (BST-38)
• 1Gb M2 memory card (size may vary)
• USB data cable
• Wired stereo-headset
• User Guide

Positioning

In the framework of “CyberShot” line-up, the C510 is supposed to be the most affordable solution in there, in other words, a true imaging-savvy phone for the mass-market. And it does have all the makings of one – user interface centered on the phone’s camera, lens cover and other useful amenities. To keep it in line with the rest of the portfolio, they’ve given it the looks of one of the most sought-after CyberShot branded phones to date, the C902; although, obviously, the cheaper model sports the least sophisticated materials and it does feel inferior to the latter in terms of plastic quality (although still looks very similar to the C902).

Sony Ericsson C510:

Deliberately or not, many tend to overlook the phone the C510 really comes to replace – the Sony Ericsson K770i, whose performance on the market early on was hampered by the availability of Sony Ericsson K800i and K810, although as it went though a number of price drops, it became one of the most appealing offerings in its segment, furthermore, as far as imaging-centric phones were concerned, the K770i turned into one of the most successful solutions of that time. So, in reality, bearing a very similar price tag, the Sony Ericsson C510 is a skin-deep update of the K770i – the software hasn’t changed much, nor has its positioning or camera. Normally new phones go for a tad more than the models they are designed to replace, but that’s not the case with these two, which should make the C510 quite affordable from the get go and also let Sony Ericsson maintain the momentum they gathered with the K770i. Although in all fairness its price tag should be even lighter given the current market tendencies, Sony Ericsson are going after higher margins, so they aren’t aiming to flood the market with it, however with time it will become one of the key offerings in their portfolio.