Nokia 5730 XpressMusic

Handset
Li-Ion battery (BL-4U)
Charger (AC-8_
8 Gb microSD memory card (availability varies by region)
Wired stereo-headset (HS-45) with a remote control (AD-57)
USB data cable
User Guide
CD-ROM
Positioning

In 2009 Nokia will be trying to consolidate the success of the Nokia E71 and bring QWERTY-enabled devices into the mainstream with a wide array of offerings. While none of these phones will enjoy particularly good sales, it’s not their main goal – the key here will be to make the very idea of an affordable QWERTY-smartphone root on the market. And, naturally, this move will come as the most unwelcome present to Nokia’s competition, as it will take a good bit of their audiences, especially those of Windows Mobile phones that suddenly get much less attractive in terms of price/quality, retailing for almost twice as much. Although, the market of Windows Mobile solutions let the concept of QWERTY-enabled side-sliders die off a long time ago and that was largely due to how the phone makers themselves viewed these devices. Long story short, they thought that this form-factor had to be the attribute of the most expensive part of their portfolios, and that’s how they got the reputation of overpriced offerings that only few could afford. Needless to say, Nokia will have a hard time trying to change this stereotype, furthermore, most Windows Mobile aficionados have already bought themselves better priced alternatives running on this OS; so why would Nokia venture into these waters?

Being the market’s largest company with a 40 percent share, Nokia is challenged not only to maintain its sales on the same level but also increase them. Essentially this need pushes them into certain niches, which is quite an unseemly proposition from the R&D standpoint. So, instead they have opted to turn narrow niches into relatively wide market segments through aggressive marketing campaigns. And as you have already guessed, that’s exactly what they are going to pull off with the QWERTY-enabled side-sliders. What’s more they won’t have to pioneer this market – like we said, this field is already full of Windows Mobile offerings, but they won’t pose much of a threat to the 5730 XpressMusic and the likes in view of their overly hefty price tags. So, the idea is simple: Nokia have adopted a concept that some users are already familiar with and will render it sustainable (in other words – make these phones relatively popular). I, for one, can’t wait to see how this affair will turn out. On a side note, they will roll out some more offerings down the line, including the Nokia E75 that hasn’t been announced as yet, but is already well-known around the Web. By the way, it won’t be much different from the phone we are reviewing today, however it’ll be braded as an Eseries solution.




Source : http://www.mobile-review.com